Cool Earth

About Cool Earth

Cool Earth is a non-profit orgnisation thet works alongside Rainforest Communities to halt deforestation and it’s impact on climate change

Half of the world’s rainforest has been destroyed in the last 40 years.  And, contrary to the headlines, rainforest continues to be lost at a faster rate than ever. But it’s not too late. Cool Earth believes the rainforest can be saved. We just need a new approach. That’s why they don’t create reserves or put up fences. They don’t buy land. Instead, they put local people back in control of their forest.

Local people stand to lose the most from deforestation but the most to gain from its protection. As such, they are the forest’s best possible custodians. That’s why all Cool Earth partnerships are community-owned and led – an approach that research is continually proving to be the most effective way to keep rainforest standing. By developing local livelihoods, our mission is to end the cycle of deforestation entrenching villages into further poverty. Creating strong, self-determining communities – not dependency.

They are also the only charity that works solely where the threat to the forest is greatest, on the frontline of deforestation. And each of their partnerships forms a shield to make the neighbouring forest inaccessible to loggers – saving millions of acres of further forest.

Better health, better education and and better livehoods all help to keep forests standing

Their approach is so effective because they put people, not trees first. By partnering with rainforest communities to improve quality of life, this enables them to protect their surrounding forests from threats such as commercial logging, commercial agriculture and extractive industries. Since 2007, Cool Earth has worked in all three rainforest biomes – the Congo Basin, Amazonia and Oceania.

Their partnerships are located on the frontline of deforestation, in countries where the threat to the forest is greatest. They grow by word of mouth, with neighbouring villages and new communities asking to work with us too. This is integral as their partnerships are driven by the communities they work with as they help put local people back in control.

Each village sets up a bank account and a Community Association to prioritise and deliver the funds to benefit all members. The community decides what they need most and how funds are spent – everything from clean water and a new classroom to improved coffee and cacao harvests.

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